How will the 29th March affect our goals in 2019?

How will the 29th March affect our goals in 2019?

Hello and Welcome!

Well February was an interesting month, I feel like my feet haven’t touched the ground since the last blog. I’ll say it, “where is 2019 going!” time is moving so fast you need to make every minute count for something…

FENSA launched their advert which can be seen on TV, I’m sure you have all seen it by now? If you haven't get in touch and I can send you the link...

I have attended some great meetings, in particular the regional meetings organised by GGF and the recent BFRC meeting was a huge success! For the next meeting dates take a look at OUT AND ABOUT WITH ROB on the left of this page...

With Brexit looming, we are all in a state of unrest. This event will be unprecedented in the UK and no one really knows what’s going to happen. I’m a firm believer in, if everyone keeps their own house in order we should come through it (as we normally do in the UK).

Last time…

I asked the question, why has January been such a good one? We looked at some high level benefits of utilising a number of software solutions and we covered lots of information in Charity news…

This time…

I suggested we would look at connecting data with people, we connect with data every day. In my house, many an argument has been resolved by “googling” it. 2.3 Billion people Worldwide have Facebook accounts, which is where I take my example. If you were not aware Facebook also own messaging platforms, Messenger and Whatsapp. Have you ever wondered why, Facebook delivers adverts etc to you via the platform which are relevant? e.g. I get lots of things pop up on my Facebook feed relating to walking gear, camping equipment, charity organised trekking events etc. How do they know?

They utilise aggregated data to connect you to the things you may want to buy or may be interested in. Things you’ve mentioned, things you’ve searched for, things you may have bought. That is how Facebook make so much money, they allow companies to send targeted messages to a targeted audience via the platform. They connect people with data, as do google, amazon, twitter, the list goes on and on. I said in a previous blog “there is money in data.” There is, it depends how you use it…

Another good example of connecting people with data are supermarket points cards, they give you a unique identifier an account number, card or login whatever that may be, this means that they can track what you are doing in store. They can use this to identify buying trends and usually with supermarkets they want to see your buying patterns so they can tailor special offers and send them to you. They will usually incentivise the use of these clubs with discount offers in store which encourage you to spend even more money with them, discount off at restaurants or other businesses etc. It’s all done through the data they collect about you!

I keep banging on about data, but it is the key to the future of business in the UK. I have talked about businesses whom have been really successful in growing and scaling their business by utilising and analysing data. You can answer questions like why was that successful? Why was this not successful? Replicate the stuff that works and never make the same mistakes again.

Data has a dark side, it can be used to influence us. You have probably all read, watched or heard the news about the scandal of data being used to influence election results? Although this is the dark side of data usage it shows and proves the power of good data and how it can be used to gain a competitive advantage.

Data is or should be massively valuable to UK businesses, whatever the outcome from March the 29th, collect it, use it wisely, respect it and store it properly, do not forget your obligations under GDPR!

Charity News…

I reported in great detail on this last month and very little has changed since that point, however my training for the Yorkshire 3 Peaks is going well and I am getting some good mileage. Simon is still training hard and is looking for his next challenge to complete a run.

Next Time…

We will look at the aftermath of Brexit, we will cover off developments within our charity activity and I will provide an update around out and about. Look out for the next Robs Blog on 12th April 2019...

Hopefully you have found this interesting, feedback is vital to tailor my ramblings and talk about the things you want to read. If you have any feedback, positive or negative please do get in touch, thanks for reading…

CAPTURE – DESIGN – CREATE

All the best

Rob

Contact me: rsaunders@boroughit.com  
  07507 374 826
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